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HR & workplace relations · Launched October 2026

Fletch Consulting

Practical workplace support, made easier to find and understand. I worked with Peter Fletcher to turn Fletch’s expertise into a website that explains who they help, builds confidence and gives visitors a clear next step.

  • Website strategy
  • Visual design
  • Development & launch
Explore Fletch’s services
Two silver MacBooks showing the Fletch Consulting homepage in front and Australia-wide support section behind

Make the value clear.
Make the next step easy.

Fletch helps employers and employees work through HR and workplace relations matters, from day-to-day concerns to investigations and enterprise agreements. The website needed to make that support understandable at the moment someone needs it.

My role covered the structure, design, build and launch. The aim: help visitors recognise their situation, see why Fletch is relevant and start a conversation without having to work out the right service name themselves.

Find the right support

Separate employer and employee pathways put the visitor’s needs first. Focused pages explain the available support and who it suits, so a prospective client can move from “can they help me?” to a relevant enquiry.

Know who you’re speaking to

Real practitioner profiles put experience behind the offer. Clear explanations of the first conversation and how the work is agreed give visitors something concrete to assess before sharing a sensitive workplace concern.

The same care on every screen

Familiar brand.
Fresh direction.

Peter’s light blue logo anchors the design, keeping the business recognisable while giving it a more considered presentation. Navy headings, soft surfaces and generous spacing make specialist information easier to scan and compare.

On a phone, visitors can find a service, call or enquire without navigating a crowded desktop menu. This is the same principle I bring to service-business websites: every design choice should help someone understand the offer or take the next step.

Explore websites for HR consultants
Fletch Consulting’s mobile homepage displayed in a phone frame

Colour with a purpose

Built around Peter’s sky-blue logo.

Keeping the website aligned with Peter’s existing logo was a requirement from the outset. Its sky blue became the starting point for the palette, preserving the identity his clients already recognise.

I extended that colour into softer backgrounds and deeper blues for contrast. The result gives Fletch a consistent presence across every service page, with bright accents to guide attention and dark text to keep the detail readable.

  • Sky blue

    #13B2E4

    Brand accents

  • Deep blue

    #00789E

    Links and emphasis

  • Pale blue

    #BCE5F2

    Supporting colour

  • Soft blue

    #F0F9FD

    Quiet backgrounds

  • Ink navy

    #0F172A

    Readable text

From a good first impression to a working enquiry.

The build included the practical setup behind the screens, with a test enquiry received by Peter.

Enquire without leaving the site

Visitors can submit an enquiry on the website instead of opening an email draft. Delivery to the business inbox was tested and confirmed by Peter, with validation and spam controls in place.

Keep the business connected

I connected the new website to Fletch’s existing domain and preserved its Google email records. Separating the old hosting remains a follow-up, so existing dependencies can be checked before cancellation.

A foundation for being found

Dedicated service pages, search metadata and a submitted sitemap give search engines a clear structure to discover. Search Console and analytics are set up to track what happens after launch.