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Concept lab · Independent website concepts

Four local businesses.
Four very different websites.

Each concept is a complete, working website for a fictional local business, designed and built from scratch to show what a custom site can do that a template can’t. Every interaction is real, so open one and have a play.

01 · Members’ training club · Newstead, Brisbane

Ironbark Athletic Club

A dark, premium website for a high-end gym. A bronze-toned training floor fades behind the hero, with a live floor status, an interactive floor plan and a timetable you can book from.

Things to try

  • See how busy the floor is right now
  • Explore the training floor zone by zone
  • Drag between the sauna and the cold plunge
  • Reserve a class, then compare memberships
  • AI-generated photography
  • Live status
  • Class booking
Open the concept

02 · Florist · Paddington, Brisbane

Marigold & Moss

A sunlit flower studio, with a bouquet you can design stem by stem. Choose the colours, write the card and watch it come together, with a live cut-off for same-day delivery.

Things to try

  • Build and shuffle your own bouquet
  • Scroll sideways through this week’s collection
  • Write the card and see it update
  • Generative illustration
  • Product builder
  • Horizontal scroll
Open the concept

03 · HR & workplace advisory · Brisbane City

Calder & Finch

A formal, editorial website for a senior advisory firm. Navy-toned office photography sets the tone, while a situation finder and a compliance check turn a first visit into a considered enquiry.

Things to try

  • Choose a workplace situation to see the recommended approach
  • Take the eight-question compliance check
  • Scroll the approach statement into focus
  • Generative engraving
  • Situation-led navigation
  • Self-assessment
Open the concept

04 · Electrician · Brisbane northside

Brightwire Electrical

A website you switch on. Flick the switch and the site powers up, then browse services on a working switchboard, get a price range in seconds and check the drive time to your suburb.

Things to try

  • Flick the light switch in the hero
  • Flip breakers to browse services
  • Get an instant price range
  • Check the drive time to your suburb
  • Theme switching
  • Interactive switchboard
  • Instant estimates
Open the concept